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Why Social Media Marketing Is Important In Your Business

Social Media Marketing is indeed popular nowadays, especially for many entrepreneurs. But why? What is it? Is it really important in a business? Well, check out this article and read further to know more about it.

What is Social Media Marketing?

Basically, social media marketing refers to the process of gaining traffic or attention using social media sites such as Facebook, Twitter, and more. Many entrepreneurs are using this marketing strategy as it has incredible benefits. For instance, using social media marketing can help you reach millions of customers worldwide. And gaining more attention from potential customers means more potential buyers and sales.

Benefits of using Social Media Marketing

Aside from increasing brand awareness, here are some of the benefits of using social media marketing in a business:

  • Improved brand awareness – If you are looking for the most stress-free and profitable digital marketing platform for your business, then social media marketing is the right answer. Social Media Marketing can increase your business visibility easily. All you have to do is create social media profiles for your business, then start networking with others. Doing this can significantly increase your brand recognition and brand visibility. Produce a wide audience for your business in no time and incorporate Social Media Marketing in your business now!
  • Cost-effective – Another reason why social media marketing is popular is because it is a cost-effective advertising platform. To advertise and promote your product or business, all you have to do is create a social media account wherein signing up is free for most platforms. Though there are some paid advertising on social media.
  • Engage with your customers – Social media is a good way to engage and interact with your customers. In fact, the more you communicate with the audience, means more chances of conversion. After all, communication and engagement with customers is one way to win their attention.
  • Improved brand loyalty – Using social media can greatly help your customers find and connect with you a lot easier. Connecting with your customers using social media, can increase customer retention and customer loyalty which is the main goal of every business. So, do not forget to get engage with your customers to develop a bond with them.
  • Healthier customer satisfaction – Social media is not only good for advertising your product. It also plays a vital role in networking and communication platform wherein you can create a voice for your company which may improve your overall brand image.
  • Marketplace awareness – Another advantage of using social media is increasing the marketplace awareness. Thanks to this you can find the needs and wants of your customers.
  • Increased traffic – Another benefit of using social media is that it also helps in increasing your website traffic. By sharing quality content, you can get more inbound traffic which will generate conversion opportunities.
  • Enhanced SEO rankings – Social media marketing also contributes to your SEO rankings. This means that optimizing and regularly updating your website is not just enough to grow your small business.

We can never really deny that Social Media Marketing has indeed a great impact on a business. If you are looking for an effective Social Media Marketing Strategy, just contact Dailyworx Solutions. We will help you grow your small business. Contact us now by sending an email to support@dailyworx.com.

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Web Designer vs. Web Developer

Have you ever wondered what’s the difference between a web designer and web developer? Well, they totally sound confusing, right? If you want to find out their differences, just continue reading this article until the end to know more about it.

 What is a Web Designer?

To know their difference, let us first identify what is a Web Designer. A Web Designer is a person or an individual who uses graphics software such as Photoshop, Adobe Illustrator, CorelDraw, etc., to create and design a website.

Web designers create the visual design of a website and its overall look. They use their creativity and imagination to showcase their talents or projects to their potential clients and customers. To do this, web designers must first understand the needs of their client and come up with a concept that fits it. After doing so, they will start creating the visuals using the tools of their choice.

So, to make it simple, Web Designers are the one responsible for making a website appealing and pleasing to our eyes. They create the look, feature, and layout of a website. On the other hand, the coding for the website is done by the web developer.

Qualities and Jobs of a Web Designer

  • Focuses on look and feel of a website
  • Uses HTML, CSS, and JavaScript
  • Is competent in color scheming, graphic design, and information flow
  • Creates a great user experience
  • Is right-brained: Strong intuition, creativity, & imagination

What is a Web Developer?

A website with no code is not functional. So, basically, a Web Developer’s’ job is to bring the website to life. But how? Through coding. Usually, Web Developers’ build the backbone of a website by using HTML, CSS, JavaScript, jQuery, and more. Their ultimate goal isn’t to make websites look visually appealing but develop a functional one. Web designers have the technical ability to think logically which is important especially when coding.

Qualities and Jobs of a Web Designer

  • Creates the inner workings of a website
  • Is competent in programming languages (PHP, .NET, Python, C, Ruby)
  • Develops the user interface
  • Is left-brained: logic, linear thinking, technical

Both are the Web Designers and Web Developers are essential in creating a functional website. These two may seem to be opposite and working together may seem to be tough. But through constant communication, cooperation, and teamwork, this will be possible.

So, what do you think is the right career for you? Are you a creative Web Designer? Or an effective and intelligent Web Developer? Or is it both? Well, if you are looking for a job opportunity like these two, just feel free to contact Dailyworx Solutions. We have loads of IT job opportunities waiting for you.

Find the perfect job that matches your skills and knowledge. And be a part of our growing team and send your resume now at resume@dailyworx.com. We will help you achieve your goals and dream as well as grow as an individual. Let us all achieve our goals together!